Discover how tradition can become the key to sustainability at the conference in Bijakovići, Medjugorje, from 31 January to 1 February 2025, which brings together experts from around the world.
Tourists are increasingly switching to digital payments as a secure and convenient travel solution. Digital wallets, cryptocurrencies, and contactless options are changing the way travelers manage their finances abroad. This change brings benefits such as lower costs, faster transactions, and more secure data protection, which attracts an increasing number of tourists to destinations that support digital payments.
Tourism marketing today is increasingly using influencers and social networks to attract young generations. This approach allows travel destinations to have a personalized and authentic way of portraying travel, which appeals to younger travelers. The focus on sustainability and unique experiences further fuels the interest of younger audiences in new destinations.
Trips to luxury destinations are becoming more and more in demand, and interest in authentic and exclusive experiences is growing. Luxury accommodations, wellness retreats, and eco-conscious travel provide unique experiences for tourists who want a quality vacation and privacy. Among the most popular destinations are Japan, Italy and Antarctica, which offer unforgettable moments in unpolluted nature and rich culture.
Destinations rich in cultural heritage such as Havana, Cusco, Agra, and Athens are experiencing a surge in popularity in 2024. Thanks to the preserved historical sites and authentic experiences they offer, they attract visitors from all over the world eager to explore past civilizations and traditions. These cities have become icons that symbolize cultural heritage and represent a bridge between history and modernity.
An increasing number of travelers around the world are opting for wellness destinations that offer relaxation for body and mind. This trend is reshaping the tourism industry, and the wellness tourism market, currently worth over $1 trillion, continues to grow with a growing interest in mental health and personalized programs.