Poreč, one of the most famous cities on the Croatian coast, rightfully won the prestigious title of "Champion of Croatian Tourism" in 2024. This award, which was presented during a ceremony in Opatija, is another recognition of Poreč’s excellence as a tourist destination. Unity and joy filled the Freedom Square, where citizens and visitors together celebrated this great achievement, which affirms the years of work and dedication of all those who contribute to the development of tourism in this Istrian city.

Celebration of the Title at Freedom Square

At Freedom Square, in the heart of Poreč, a large celebration took place to mark the awarding of the title "Champion of Croatian Tourism". This prestigious award was given to Poreč during the Croatian Tourism Days in Opatija, an event that brings together leading figures from the tourism, hospitality, and culture sectors. In a joyful atmosphere, the people of Poreč enjoyed a music program performed by Alfa Time Band, while they could enjoy free food and desserts prepared by students of the "Anton Štifanić" Secondary School of Hospitality.

The atmosphere at Freedom Square was a testament to the strong unity that connects the citizens of Poreč, the local authorities, tourism, and all those who improve the city through their work. This event was not only a celebration but also a symbol of long-term effort and cooperation, which can be felt at every corner of Poreč.

The Role of Local Authorities in Poreč’s Success

The Mayor of Poreč, Loris Peršurić, expressed great satisfaction and pride that his city was recognized as the leading destination in Croatia. "This award belongs to all of us – from those working in tourism, hospitality, and entrepreneurship to all the citizens who contribute every day to the tourist success of our city. This is recognition for all of us and an incentive to continue investing in further development," stated the mayor.

Peršurić received this important award in the company of the director of the Poreč Tourist Board, Nenad Velenik, who also emphasized the importance of teamwork and long-term investments in tourist infrastructure and sustainability. "Poreč is an example of how vision, strategy, and cooperation can lead to excellence," said Velenik.

Tourism Development in Poreč: From Strategy to Implementation

In recent years, Poreč has been recognized as a destination that offers exceptional service quality, rich cultural heritage, and top-notch accommodation facilities, making it an ideal destination for tourists from around the world. The city has invested significant funds in the restoration of cultural monuments, the creation of new tourist content, and the improvement of accommodation capacities. Furthermore, Poreč continuously invests in the sustainability of tourism, supporting ecological initiatives and projects that preserve the natural beauty of the area.

Poreč has long been synonymous with quality tourism in Croatia, and its success is not a matter of chance. Tourism development is based on strategic planning, cooperation with the private sector, and continuous education of tourism employees. The city is focused on diversifying its tourism offer, which includes cultural, sports, nautical, and luxury tourism. Poreč prides itself on having numerous tourist events that attract visitors throughout the year.

How Poreč Maintains Its Competitiveness in the Market?

One of the key factors that make Poreč competitive in the Croatian tourism market is its constant adaptation to new trends and market needs. The city’s tourist offer is continually enriched with new content that meets the needs of all types of tourists – from families with children to history, culture, and nightlife enthusiasts. Poreč also boasts a large number of international awards that confirm its excellence in tourism.

To maintain high-quality tourism, Poreč continuously invests in the training of its tourism staff, who are on the front lines of meeting tourists. The city also invests in international market promotion and collaborates with tour operators and travel agencies to attract as many visitors as possible.

The Role of the Community in the Success of Poreč’s Tourism

One of the greatest successes of Poreč in tourism development is the inclusion of the local community in the creation and implementation of tourism policies. The unity among citizens, tourism workers, and local authorities is key to success. Poreč is not just a destination that attracts tourists; it is also a place where the local community actively participates in preserving the cultural heritage and promoting the city.

The awareness of the importance of tourism for the economic development of the city, as well as the preservation of tradition and culture, makes Poreč a unique destination. Tourism in Poreč is not only an economic branch but also a way of life based on mutual respect, tolerance, and love for the city. This is a city that knows how to appreciate its resources and uses them wisely to create long-term sustainability and prosperity.

Poreč as a Model for Sustainable Development in Tourism

Poreč is recognized as a model in Croatia and beyond when it comes to sustainable tourism. In recent years, the city has undertaken numerous measures to reduce its ecological footprint, promote green initiatives, and improve infrastructure. From eco-friendly beaches to the use of solar panels on public buildings, Poreč constantly seeks ways to ensure that tourism does not harm its natural environment and resources.

The sustainable development strategy also includes collaboration with local farmers, food producers, and winemakers, thus not only reducing the ecological footprint but also supporting the local economy. This holistic approach ensures that tourism is balanced with natural and cultural resources, creating a sustainable and profitable sector for future generations.

With all these efforts, Poreč has proven that it is possible to achieve a balance between tourism, ecology, and culture. This title of champion of Croatian tourism is not just an award but also a motivation for further work and progress, which will undoubtedly make Poreč even more competitive on the global tourist scene.