Croatia has recently attracted great attention on the international stage by winning the prestigious title "Destination of the Year 2025" in the "Affordable Week" category at the prestigious Travel News Market fair, held in Stockholm. This event, recognized as one of the most important business gatherings of the tourism industry in the Nordic region, served as a platform for showcasing innovations and promoting tourist destinations worldwide.

Impressive results of this year's fair

The fair, held at the modern Stockholm Waterfront Congress Center, attracted over 250 exhibitors from various countries, representing a 40% increase compared to the previous year. Additionally, more than 2000 pre-arranged business meetings were recorded, marking a significant rise compared to last year's 1500. These figures indicate an increasing demand for quality tourism products and services.

Croatia as an attractive and affordable destination

Croatia was chosen as the best destination in the "Affordable Week" category, thanks to its combination of natural beauty, rich cultural heritage, and affordable prices. This recognition comes after extensive research conducted by Travel News and Nordic Bench, covering more than 1500 respondents from Sweden. The research results revealed that Swedish tourists recognize Croatia as a destination offering the best value for money with a high standard of service.

One of the key factors securing this award was the diversity of the offer – from the picturesque beaches of the Adriatic, to historic cities like Dubrovnik and Split, to authentic gastronomic experiences blending Mediterranean and continental influences.

Changes in the travel habits of Swedish tourists

The research showed that Swedish travelers can be divided into three main groups: budget-conscious travelers seeking the best value for money, security-oriented travelers who prefer destinations with a high level of safety, and premium travelers who are willing to invest more for luxury and unique experiences. Croatia has proven to be an ideal choice for the first group, but it is also gaining growing popularity among other segments due to the increasingly high-quality offer of luxury accommodation and experiences.

An event that brings together key industry players

The Travel News Market attracted the most important representatives of the tourism sector, including leading media, tour operators, airlines, and travel agencies from all over Scandinavia. Such events not only serve as an opportunity to promote destinations but also to connect key stakeholders in the industry and create new business opportunities.

With the title of "Destination of the Year 2025" awarded, Croatia confirms its status as an essential destination on the European tourism map. With an increasing number of visitors and continuous improvements in the offer, Croatian tourism continues to push boundaries and redefine what it means to be a top destination.