Croatia has once again confirmed its position on the world tourist map by organizing a prestigious event in the heart of London. Held on December 12, 2024, at the elegant Queen's Club venue, the event attracted more than 70 distinguished British editors, journalists, and representatives of tour operators. Organized by the Croatian National Tourist Board in London, the Dubrovnik Tourist Board, and the Ruđer Bošković Airport, this event highlighted the growing interest of the British market in Croatian destinations, especially Dubrovnik.

Exclusive Promotion of Croatian Tourism

The tourism promotion, designed to showcase the best of Croatia, reflected the wealth of natural beauty, historical heritage, and cultural values that Croatia offers. Dubrovnik, as the flagship of Croatian tourism, took center stage in the presentation, drawing special attention due to its unique historical architecture and preserved heritage.

Dubrovnik in the Focus of the British Market

Miroslav Drašković, the director of the Dubrovnik Tourist Board, emphasized the city's commitment to sustainable tourism. "Our goal is to preserve the authenticity of Dubrovnik by developing tourism models that protect natural and cultural resources while providing an unforgettable experience for visitors. Through strategic projects, we are focused on long-term sustainability and creating an all-year-round offer that will satisfy all visitor profiles."

The Importance of Media Visibility

British media recognized Croatia as an attractive destination, as evidenced by the presence of representatives from renowned outlets such as the BBC, The Times, and The Guardian. Bisera Fabrio, the director of the Croatian National Tourist Board in London, emphasized that Croatia is increasingly standing out as a destination that offers a unique combination of natural beauty, historical landmarks, and rich gastronomic offerings.

Gastronomic Pleasure and Awards

Special attention was given to the presentation of Croatian wines and gastronomic specialties. Guests enjoyed authentic delicacies, including Dalmatian prosciutto, cheeses, and top-quality wines from southern Dalmatia. As an addition, a prize game was organized, and the lucky winner, British journalist Chris Leadbeater, won return airline tickets and a luxurious stay in Dubrovnik.

Strategies for Future Growth

This event is only part of a broader strategy to strengthen Croatia's presence in the British market. Further activities are planned, including cooperation with British tour operators and additional promotions aimed at presenting lesser-known but equally attractive destinations in Croatia.

With strong support from tourist and local communities, Croatia continues to attract international attention and solidify its status as a destination offering the perfect blend of history, culture, and nature.